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Originally published by Techish Kenya
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tech
January 16, 2026
2h ago

Safaricom appoints Sylvia Anampiu to lead Fixed Business as pay-as-you-go fibre plans near rollout

Safaricom appoints Sylvia Anampiu to lead Fixed Business as pay-as-you-go fibre plans near rollout

Safaricom appoints Sylvia Anampiu Fixed Business director as it readies pay-as-you-go fibre, aiming to expand Kenya’s broadband access...

✨ Key Highlights

Safaricom has appointed Sylvia Anampiu as Director of Fixed Business, effective January 5, 2026, to lead the rollout of flexible pay-as-you-go fibre plans in Kenya.

  • Anampiu will oversee strategy, growth, and profitability for Safaricom’s fixed broadband business, focusing on new pricing models to improve affordability.
  • The telco aims to shift from rigid monthly subscriptions to flexible daily, weekly, and monthly options, mirroring its successful mobile data model.
  • Safaricom plans to triple Kenya’s fixed broadband market size within five years, projecting up to 50% annual growth and targeting an additional three million connections.
  • New offerings like tokenised Wi-Fi access and prepaid fibre are expected in the second half of its financial year (October 2025 to March 2026).

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