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Originally published by Capital Business
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business
January 17, 2026
3h ago

ChatGPT to carry adverts for some users

ChatGPT to carry adverts for some users

The trial will initially take place in the US, and will affect some ChatGPT users on the free service and a new subscription tier, called ChatGPT Go. Kenya breaking news | Kenya news today |..

✨ Key Highlights

OpenAI has announced that adverts will soon appear in its AI tool, ChatGPT, for some users, initially trialled in the US. This move introduces a new, cheaper subscription tier called ChatGPT Go, costing $8 a month globally, alongside the free service.

  • OpenAI will introduce ads in ChatGPT, starting with a trial in the US for free users and a new ChatGPT Go subscription tier.
  • The new ChatGPT Go tier will cost $8 a month globally.
  • Henry Ajder, an expert in AI, stated that OpenAI is "not a profit making entity" and needs new revenue sources after operating at a loss of around $8 billion in 2025, with only 5% of ChatGPT's 800 million users being paid subscribers.

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