Africa's film industry is booming, but filmmakers need to adopt an entrepreneurial mindset to fully capitalize on this growth. Success now requires treating storytelling as both an art and a business, with a focus on strategy, intellectual property, and diverse funding models.

• The creative sector contributes over $4.2 billion to Africa’s GDP, with projections to triple if business models improve.
• Sub-Saharan Africa’s entertainment and media market is expected to grow at nearly 9% annually, one of the fastest rates globally.
• According to UNESCO, less than 10% of African films secure international distribution due to weak business structures, not quality.
• Victoria Goro, Director at MultiChoice Talent Factory Eastern Africa Academy, emphasizes that filmmakers must think like founders, protecting IP and leveraging strategic pitching.