How global certification boosts livelihoods for local farmers

Anyone who buys products bearing the Fairtrade mark stands with farmers and workers, ensuring they earn fairly, work safely and produce ethically...

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Kericho Gold, a Kenyan tea brand, has significantly expanded its market reach and sales since receiving its first Fairtrade certification in 2016. This certification has demonstrably boosted the livelihoods of local farmers and enhanced the brand's product lines.

Kericho Gold received its initial Fairtrade certification in 2016.
Mary Njoroge, brand manager for Gold Crown Beverages at Kericho Gold, highlighted the numerous benefits derived from the certification.
Certified products include Kericho Gold Green Tea, Earl Grey, English Breakfast, and the Kericho Gold Attitude range, impacting operations at facilities like Gacharage Tea Factory in Kigumo, Murang'a County.

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