Kenya targets 5.5m international tourists in the next two years

Tourism and Wildlife Cabinet Secretary Rebecca Miano said the country has high potential in the tourism sector, which could be achieved through collaboration with the counties...

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Kenya's Ministry of Wildlife and Tourism aims to attract 5.5 million international tourists within the next two years through a collaborative effort between national and county governments, projecting to earn Sh1.1 trillion and double employment in the sector.

The country plans to achieve this ambitious target from the 2.5 million international visitors recorded last year, by 2028.
The Ministry of Wildlife and Tourism established a Tourism Brand Repositioning Taskforce to reinvent Kenya’s tourism brand.
Cabinet Secretary Rebecca Miano highlighted that Kenya currently accounts for only 3.2 percent of the 74 million tourists who visited Africa in 2024.

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