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Originally published by Capital Newstop
January 21, 2026
19h ago
93 Billion Impressions: How iShowSpeed’s Kenya Visit “Broke the Internet,” Ipsos Report Reveals

The report states that iShowSpeed’s Kenya stop peaked at “8.5 million livestream viewers, the highest of any African stop,” while delivering “360,000 new subscribers to his channel in a single day.” - Kenya breaking news | Kenya news today | Capitalfm.co.ke..
✨ Key Highlights
Kenya's digital landscape saw an "unprecedented" surge, generating an estimated 93.1 billion potential online impressions in three days during American streaming sensation iShowSpeed's January 2026 visit, according to an Ipsos Audience Measurement report. The visit was hailed as the "most successful stop" of his Africa tour, transforming Kenya into a "global digital culture" epicenter.
- The visit peaked at 8.5 million livestream viewers and gained 360,000 new subscribers for his channel in a single day.
- Ipsos highlighted the visit as a "perfect storm of virality," fueled by spontaneous street excitement, amplified by mainstream media, and elevated by President William Ruto's public welcome on X.
- Despite "overwhelming crowds, city shutdowns and safety risks," the Ipsos report concluded the visit was "not just a viral moment, but a proof of concept" for Kenya's digital economy.
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