Engagement, awareness vital in fight against counterfeits

NAIROBI, Kenya, Jan 21 - The fight against counterfeiting requires sustained engagement, public awareness and collaboration among government, businesses Kenya breaking news | Kenya news today |..
✨ Key Highlights
A recent forum in Nairobi highlighted that combating counterfeiting in Kenya requires ongoing engagement, public awareness, and collaboration across government, businesses, and consumers. Stakeholders emphasized that enforcement alone is insufficient to address this evolving challenge.
The Anti-Counterfeit Authority (ACA) Executive Director, Dr. Robi M. King’a, noted that Nairobi’s role as a key entry and distribution hub means county-level interventions have a national impact on market integrity.
Dr. King’a stressed that awareness creation must be continuous and responsive to market changes, empowering consumers and traders with information to reduce demand for counterfeit products.
Principal Secretary in the State Department of Industry, Dr. Juma Mukhwana, warned that counterfeiting undermines compliant businesses and discourages investment, hindering government efforts to strengthen local manufacturing and job creation.
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