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Originally published by Standard Sports
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sports
January 21, 2026
4h ago

Kipchoge urges corporates to continue supporting sports

Kipchoge urges corporates to continue supporting sports

Kenya is preparing to host one of the two international annual shows in 2026...

✨ Key Highlights

Olympic champion Eliud Kipchoge has called on corporate entities like Absa Bank to maintain their support for sports events in Kenya, emphasizing their crucial role in nurturing young athletic talent. This comes as Kenya prepares to host two major international athletic shows in 2026, for which Absa Bank is a key sponsor.

  • Absa Bank is investing Sh8 million annually into the Sirikwa Classic Cross Country Tour.
  • Absa Bank's Head of Sustainability, Charles Wokabi, stated that athletics is "our single best export and showcase of our country to the world."
  • Kipchoge highlighted that corporate investment is vital for the growth and sustainability of athletics, beyond just passion.

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