Sony Group will transfer its entire TV and home audio business into a new joint venture with TCL Electronics Holdings, with TCL taking a controlling 51% stake. This move aims to combine Sony's display heritage with TCL's manufacturing scale, with products continuing to be sold under the Sony and Bravia brands.

• TCL will own 51% of the new company, with Sony Group retaining 49%.
• The deal, reported by Nikkei Asia, involves Sony transferring its TV and home audio business to the new entity.
• The new operation is expected to begin in April 2027, with binding agreements by March 2026.
• Sony is pivoting to focus on content like PlayStation and movies, due to thin margins in the hardware market.