The Kenyan government has revealed the strategy behind American YouTuber IShowSpeed’s successful visit to Kenya in early January 2026. Tourism and Wildlife Cabinet Secretary Rebecca Miano disclosed that the government facilitated the tour, allowing Kenyans to shape the streamer's itinerary based on online expectations.

• IShowSpeed's Kenya stream attracted over 8.5 million live viewers and gained over 500,000 YouTube subscribers.
• The Kenyan government, specifically the Ministry of Tourism, reached out to IShowSpeed's management after he announced his Africa tour.
• During his visit on January 11, 2026, Speed toured Kenyatta Market, Mukuru, and the Nairobi National Park orphanage, interacting with crowds and utilizing M-Pesa for payments.
• He named a baby rhino "Rhinaldo" at the Nairobi National Park orphanage, and later reached 50 million YouTube subscribers on January 21, 2026, becoming the first Black creator to do so on his 21st birthday.