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January 23, 2026
1w ago

EXPLAINER: How Airline Tickets Are Determined

EXPLAINER: How Airline Tickets Are Determined

There has been a long-standing myth that airlines solely determine how tickets are priced at the expense of travelers...

✨ Key Highlights

Airline ticket prices are determined by a complex system, not random selection, influenced by factors like demand, timing, and operational costs. This explanation comes after a recent incident involving a Kenyan influencer raised questions about alleged downgrading on a Kenyan flight.

  • Kenya Airways' ticketing department confirms prices are adjusted in real-time based on demand, seasonality, fuel costs, taxes, and airport charges.
  • Booking timing is crucial, with earlier bookings generally securing lower fares compared to expensive last-minute purchases.
  • Overbooking is a common reality in the aviation industry, with airlines like Kenya Airways employing mitigation measures and sometimes adjusting passengers to different flights due to logistics, not discrimination, on a first-come, first-served basis.
  • JKIA has comparatively higher airport charges than regional hubs like Addis Ababa and Kigali, impacting ticket pricing.

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