The Kenyan government is empowering its newly appointed envoys to globally promote the nation's natural beauty, wildlife, and cultural heritage, aiming to boost tourism.

• Cabinet Secretary Rebecca Miano held a special session with Ambassadors-designate at the Ministry of Tourism headquarters on Monday, January 22, 2024.
• Kenya is leveraging bilateral bonds including the Swahili Coast Cultural Corridor with Tanzania, eco-tourism with Indonesia, and medical tourism for the Democratic Republic of Congo.
• The initiative seeks to enhance Kenya’s international profile, attract more visitors, and strengthen cultural and economic ties.