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Originally published by The Standard Business
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January 29, 2026
6d ago

Global food chains scale up in a maturing retail market

Global food chains scale up in a maturing retail market

Global food brands are stepping up investment in Kenya’s fast-growing food sector, encouraged by clearer regulation, rising urban demand and a workforce that supports operational scale...

✨ Key Highlights

Global food brands are significantly increasing their investment in Kenya's rapidly expanding food sector, driven by clearer regulations, growing urban demand, and a supportive workforce. This expansion marks a shift in Kenya's retail food industry towards more structured and standardized operations, facilitating multinational chain growth.

  • The Kenya National Bureau of Statistics estimates the retail food industry will reach $2.2 billion (approximately Sh283 billion) by 2025.
  • Papa John’s, a global pizza chain, recently opened its tenth outlet in Nairobi and plans to open eight more this year.
  • Director Ayani Ali stated that Kenya is a strategic growth hub for the brand in East Africa, highlighting the positive impact of Kenya's well-structured and regulated market.

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