In 2025, Apple dominated the global smartphone market with 7 of the top 10 best-selling spots, confirming its significant lead over Android devices. Only Samsung managed to secure the remaining 3 positions, solidifying its role as the primary competitor in the Android space.

• Apple's iPhone 16 was the world’s best-selling smartphone, driving Apple's dominance.
• The iPhone 17 base model saw massive growth due to key upgrades like higher refresh rates and more RAM.
• Samsung's Galaxy A16 5G was the best-selling Android phone, while the high-end Galaxy S25 Ultra also made the list for the second consecutive year.
• The top 10 models accounted for 19% of all smartphone sales globally.
• Counterpoint Research predicts a memory shortage in 2026 will increase flagship phone dominance.