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February 2, 2026
11h ago

Kenya Tops Global Social Media Activity Rankings

Kenya Tops Global Social Media Activity Rankings

Kenya has long been considered a global hub for online conversation, outshining global superpowers such as China and the United States..

✨ Key Highlights

Kenya has been ranked as the world's most active social media nation, with Kenyans spending an average of 5 hours and 10 minutes daily on various platforms, according to a new report by Players Time.

  • The average Kenyan spends 310 minutes per day on social media, surpassing usage in countries like the United States and China.
  • The Philippines followed Kenya, with users spending 4 hours and 50 minutes daily, while Brazil and Nigeria tied for third.
  • Facebook remains the most used platform globally with 3.07 billion monthly users, followed by Instagram and WhatsApp, each with 3 billion.
  • TikTok, though newer, is highly addictive, with an average daily engagement of 97 minutes, leading other platforms.
  • Men constitute 54.4 percent of social media users, dominating platforms like Discord, X, and Reddit, while women are prominent on visual platforms such as Pinterest.

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