A recent Infotrak survey reveals that 77% of Kenyans believe the government’s KSh 50,000 NYOTA Fund grant is enough to start a business, indicating strong public confidence in the program.

• 78% national awareness of the NYOTA Fund highlights its visibility, though North Eastern region shows the lowest awareness at 71%.
• The fund, officially rolled out by President William Ruto, aims to provide jobless youths with grants to become entrepreneurs.
• Despite high awareness, only 36% of respondents or their close contacts have participated in the program, with 11% applying but not being selected.