WhatsApp is working on a subscription plan with premium features

WhatsApp is the undisputed king of communication in Kenya. From family gatherings and "Chamas" to official work channels and informal businesses, the app has..

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WhatsApp is reportedly developing an optional subscription plan with premium features, signaling a potential shift in its revenue model for power users. This move could test the "free tier" culture prevalent in markets like Kenya.

The subscription plan, discovered in the Android beta version 2.26.4.8, aims to offer features like custom app icons, the ability to pin more chats, app themes, exclusive stickers, and dedicated ringtones.
Developed by Meta, the plan targets users who desire more customization and functionality beyond the free standard messaging and calling features.
The main question for the African market, particularly Kenya, is whether users will pay for these enhancements, especially considering WhatsApp's role as essential communication infrastructure.

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