WhatsApp usage in Kenya experienced a slight decline in the first quarter of the 2025/26 financial year, dropping by approximately one percentage point to 53.9 percent. This shift coincided with significant gains by other popular social media platforms, particularly Facebook and TikTok.

• Facebook's market share increased by 4.9 percentage points to 68.6 percent, while TikTok usage rose by 0.7 percentage points to 30.3 percent.
• The data was reported by the Communications Authority of Kenya (CA) in its Audience Measurement and Industry Trends Report.
• Despite the decline, WhatsApp and Facebook remain the two most widely used social media platforms in Kenya, with TikTok and YouTube following.