PepsiCo is reducing prices on some of its snack products in the US, including Doritos, Lays, and Cheetos, starting this week. This decision follows consumer backlash over recent price hikes and pressure from the increasing popularity of GLP-1 weight-loss medications which reduce appetite.

• PepsiCo, which also owns Quaker Oats and Gatorade, reported revenue of $29.34 billion (£21.14 billion) for the three months ending December 27.
• The price cuts were strategically launched ahead of the Super Bowl on February 8, a highly lucrative day for snack manufacturers.
• CEO Ramon Laguarta stated the company is "betting a lot on portion control" and also plans to launch Doritos Protein later this year.
• PepsiCo shares rose nearly 4% in early trading on Tuesday, despite a roughly 5% drop in 2025 and underperforming Coca-Cola for the past five years.
• In 2023, Carrefour, a French supermarket chain, placed "shrinkflation" warning stickers on several PepsiCo products and later stopped selling them in some European countries due to "unacceptable" price rises.