Kakuzi Plc, a listed agribusiness firm, has entered the Kenyan tea market with the launch of its own brand, Kakuzi Pure Black Tea, targeting local consumers with export-grade loose-leaf tea. This move is part of the company's strategy to diversify and add value, reducing reliance on exports.

• Kakuzi Pure Black Tea is available in 250-gramme and 500-gramme packs.
• Managing Director Chris Flowers stated this is the first time Kakuzi is offering a quality tea brand to the local market.
• This new product complements Kakuzi's existing range of locally sold value-added products, including ready-to-eat macadamia nuts, cold-pressed macadamia oil, and blueberries.
• Kakuzi also plans to increase avocado production and exports from 3 million to 5 million cartons over the next decade and macadamia output from 900 tonnes to 1,500 tonnes of kernel.