Rose Kimotho, founder of K24 TV, employed persistence and patience, including convincing Jeff Koinange's wife, to recruit the top media personality to her startup station in 2007.

• Kimotho spent days persuading Koinange's wife to approve his move from South Africa to Kenya.
• The recruitment of Koinange, who had recently left CNN, was a turning point for K24, Kenya's first 24-hour news channel.
• Kimotho secured a Ksh12 million bank overdraft from Commercial Bank of Africa (CBA), now NCBA Bank, to finance initial operations.
• Koinange served as Chief Reporter and hosted Capital Talk (later The Bench) at K24 until 2012.
• The station's growth was disrupted by the 2007/2008 Post-Election Violence, causing bank debt to balloon from Sh12 million to Sh70 million.