LG Electronics CEO Lyu Jae-cheol has outlined the company's new strategic direction, focusing on sustainable growth, innovation, and profitability in a rapidly evolving business environment. The plan emphasizes strengthening core competitiveness and shifting to a high-performance business portfolio.

• LG will establish an Innovation Drive Division, reporting directly to the CEO, to accelerate transformation across product development, manufacturing, supply chain, and sales.
• Key growth areas include B2B businesses (vehicle solutions, HVAC) and non-hardware businesses (subscriptions, webOS platform), which now account for nearly half of LG’s global revenue and approximately 90 percent of operating profit.
• Artificial intelligence (AI) will play a central role, with LG aiming to improve overall productivity by 30 percent within the next two to three years through AI Transformation (AX).
• Total investment, including capital expenditure, software, and IT, is expected to rise by more than 40 percent year-on-year, partly funded by the planned IPO of LG Electronics India.