LG Electronics is positioning Africa as a crucial growth frontier for its AI-powered smart home expansion, accelerating its presence across emerging markets. This strategy was highlighted at LG InnoFest 2026 MEA in Abu Dhabi, UAE, where the company showcased its vision for the Middle East and Africa (MEA) region.

• The smart home appliance market in Africa is projected to see smart home penetration in Kenya double from 2.8% in 2025 to 5.8% by 2029.
• LG showcased AI-enabled home solutions including washing machines, refrigerators, air conditioners, and its premium Wallpaper OLED TV with True Wireless technology.
• Donghun Lee, LG's President for East Africa, emphasized that "connectivity and AI are central to our strategy as we continue expanding across Africa."
• LG's vision for the region includes the "Zero Labor Home" concept, aiming to reduce household chores through intelligent technology, and plans to expand its product portfolio with more mid- and entry-level offerings.
• The continent's urban population is projected to double from 700 million to 1.4 billion by 2050.