East African Breweries Limited (EABL) CEO Jane Karuku warns that 60% of alcohol in the East African market is now illicit, threatening public health, government revenue, and the economy.

• A recent EABL study across Kenya, Uganda, and Tanzania found that 60% of consumed alcohol is illicit, up from a previous 40%.
• Jane Karuku, CEO of EABL, highlighted significant health risks from unsafe alcohol and substantial government tax revenue losses.
• The illicit sector disrupts value chains for farmers, distributors, and transporters, prompting EABL to call for stronger enforcement against illegal production and distribution.