The Kenya Revenue Authority (KRA) has initiated the process to rebrand to the Kenya Revenue Service (KRS), a move aimed at transforming the taxman's culture from enforcement to a service-oriented approach. This proposed change, first considered in 2022, seeks to foster a diplomatic method of revenue collection and improve the relationship with taxpayers.

• The rebrand is part of a wider scheme to transform the taxman from an authority to a service, as stated by KRA chairman Ndiritu Muriithi.
• The name change will occur "towards the end of the culture change process" and requires parliamentary approval after nationwide "citizens' assembly" forums.
• President William Ruto initially mulled the rebranding proposal in April 2022 to improve KRA's public image and ensure tax compliance.