C
Originally published by Capital Newstop
February 7, 2026
4h ago
How Beijing 2022 legacy propels China’s Winter sports boom ahead of Milano-Cortina 2026
China’s winter sports industry is booming, fueled by Beijing 2022’s legacy. With over 346 million new participants, growing resort traffic, and rising tourism revenue, Milano-Cortina 2026 arrives as China continues to lead in ice and snow sports...
✨ Key Highlights
The legacy of Beijing 2022 continues to fuel a winter sports boom in China, significantly impacting global participation ahead of Milano-Cortina 2026. This surge is evident in bustling ski resorts and an expanding fan base for ice and snow sports across the nation.
- 346 million new participants from China have engaged in winter sports since the lead-up to Beijing 2022.
- The National Alpine Ski Center in Yanqing district reported a 50 percent increase in customers midway through the current winter season.
- China's winter sports sector targets a market value of 1.5 trillion yuan ($216 billion) by the end of the 15th Five-Year Plan (2026-30).
- International Olympic Committee President Kirsty Coventry praised China's innovative and sustainable approach to promoting winter sports.
- China's delegation aims for its best-ever medal haul at an overseas Winter Olympics, competing in 91 of the 116 medal events.
Continue Reading
Read the complete article from Capital News
Advertisement
Related News
Advertisement