The future of Showmax, MultiChoice's streaming service, is uncertain following comments from Canal+ executives, raising concerns about its continued operation, particularly after its significant relaunch in 2024.

• Canal+ CEO Maxime Saada stated that Showmax "is not a commercial success" and that the company plans to reduce investments, leading to "significant" cost savings by 2030.
• MultiChoice CFO Amandine Ferre indicated that a final decision has not been made regarding the future of Showmax or the potential rollout of the Canal+ app in markets where MultiChoice operates.
• If Canal+ deploys its own platform with premium global content, Showmax risks redundancy, potentially ending its turbulent yet impactful presence in the African streaming landscape, which includes significant investment in Kenyan original series.