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Originally published by Citizen Digital
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February 10, 2026
1mo ago

President Ruto welcomes removal of trading barriers as Safaricom launches Ziidi Trader

President Ruto welcomes removal of trading barriers as Safaricom launches Ziidi Trader

President Ruto welcomes removal of trading barriers as Safaricom launches Ziidi Trader..

✨ Key Highlights

President William Ruto has lauded the launch of Safaricom's Ziidi Trader, a new service allowing Kenyans to buy and sell Nairobi Securities Exchange (NSE) shares via M-Pesa. This initiative, praised for dismantling trading barriers, aims to democratize access to capital markets for millions, especially low-income earners, aligning with the Bottom-Up Economic Transformation Agenda.

  • Over the past two years, the NSE experienced a 48% increase in total market capitalisation, rising from KSh1.968 trillion to about KSh3 trillion.
  • The government removed the minimum investment amount previously set at KSh50,000.
  • President Ruto encouraged Kenyans to buy the upcoming Kenya Pipeline Company IPO, giving ordinary citizens priority.

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