Apple and Google have agreed to modify their app store practices in the UK following an intervention by the Competition and Markets Authority (CMA). These changes address concerns about an "effective duopoly" and aim to boost the UK's app economy by promoting competition and transparency.

• The tech giants committed to not giving preferential treatment to their own apps and being transparent about app approval processes, among other agreements.
• Sarah Cardell, head of the CMA, stated these commitments are "important first steps" and reflect the flexibility of the UK digital markets competition regime.
• The CMA previously determined in October 2025 that both app stores held "strategic market status," enabling demands for such changes, with the UK's app economy generating an estimated 1.5% of the UK's GDP and supporting around 400,000 jobs.