Kenya's Data Commissioner Immaculate Kassait has issued a stern warning to Kenyans regarding the hidden dangers of sharing personal data, especially photos, on social media for viral AI challenges, highlighting significant privacy threats.

• Kassait emphasized that sharing photos online, especially for AI-driven tools, inadvertently provides biometric data that trains visual AI systems.
• She pointed out that users are unknowingly helping train AI to mimic aging better for free by participating in popular online challenges.
• Kassait stressed that while AI offers opportunities, it also enables multinational companies to profit from freely shared user data, turning personal information into a global business resource.
• She urged individuals to take personal responsibility for data protection, likening it to locking one's house, and highlighted Kenya's data protection laws provide clear safeguards and rights for citizens.
• Despite the concerns, Kassait acknowledged AI's benefits, such as making work-life easier, facilitating research, and creating new job opportunities, particularly in business process outsourcing (BPO).