Sun King, a company known for off-grid solar solutions, has ventured into the smartphone market with the launch of its EZ 1, a budget Android device primarily sold through a pay-as-you-go financing model in Kenya. This move signifies Sun King's expansion from providing power to enabling connectivity, leveraging its existing rural distribution and payment infrastructure.

• The EZ 1 requires a deposit of KES 2,999 and daily installments of KES 60.
• The total cost of the phone over an estimated oneyear term is approximately KES 24,899, which is an 80% to 100% premium over comparable cash prices.
• The smartphone features a 6.56-inch HD+ screen, 4GB RAM + 128GB storage (with virtual RAM), a 5000mAh battery, and 13MP rear camera.
• The device is assembled at Sun King's new manufacturing facility in Tatu City, Kiambu.