The Kenyan government has introduced significant changes to its tourism sector, including a new National Tourism Service Portal (NTSP) and revised licensing requirements, aimed at enhancing safety, security, and quality. These initiatives, outlined in the 2026/27 Budget Policy Statement (BPS), are part of the larger National Tourism Policy 2025–2030 to transform Kenya's tourism industry.

• Kenya recorded 2.4 million international arrivals in 2024, a 15% increase from the previous year, generating tourism earnings of Ksh452.2 billion.
• The National Tourism Service Portal (NTSP) will list verified and trustworthy licensed tour operators to improve service delivery and oversight.
• Additional deployments will be made to the Tourism Police Unit (TPU), and a Tourism Crisis Management Unit (TCMU) will be established to provide immediate assistance to tourists.
• The government allocated Ksh6.02 billion for tourism promotion, Ksh3.29 billion for product development, and Ksh1.35 billion for tourism education for the 2026/27 financial year.