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Originally published by Standard Sportssports
February 17, 2026
6h ago
Kenyan rugby's strength rises as businesses tap into international crowds

While action unfolded on the pitch at Nyayo National Stadium, much of the activity beyond the touchline reflected the growing commercial appeal of rugby in Kenya..
✨ Key Highlights
The recent HSBC SVNS Division Two tournament in Nairobi showcased the growing commercial strength of Kenyan rugby, attracting a diverse range of businesses eager to engage with both local and international audiences.
- Over 6 men’s and 6 women’s rugby teams participated, drawing spectators from various nationalities.
- Suzuki provided a Sh2 million sponsorship, becoming the official transport partner with vehicles like the Suzuki Jimny.
- Other key sponsors included Tusker, Safaricom, Emergency Plus Medical Services, Kenya Power Foundation, and Crown Paints.
- Food vendors like Kenchic, KFC, Chicken Inn, and Pizza Inn, along with betting firm SportPesa, engaged fans through various activities.
- The event extended into the evening with performances by local artistes and DJs, enhancing brand exposure.
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