Recent pre-launch advertising campaigns for the Samsung Galaxy S26 Ultra and TECNO POVA Curve 2 are drawing attention for their use of sexualized content, prompting discussions about marketing strategies in the crowded smartphone market.

• Samsung's Galaxy S26 Ultra ad for its privacy display features a user reading an erotically suggestive novel passage on public transport.
• TECNO's POVA Curve 2 ad portrays the phone's reverse wireless charging feature with devices emitting "breathy, almost mourn-like sounds" when powered.
• Both campaigns are criticized for using suggestive undertones to promote features like privacy displays and reverse charging, potentially overshadowing the technology itself.