The gaming industry is seeing a potential shift in pricing strategies, with the traditional £70 price point for blockbuster games facing scrutiny as some critically acclaimed titles opt for more modest prices in the £30-£40 range.

• Nintendo set a new benchmark in 2025 with major Switch titles priced at £74.99 ($79.99).
• Speculation from a 2025 report suggests the next Grand Theft Auto could be the first game priced at $100.
• Kepler Interactive's boss Alexis Garavaryan strategically priced Clair Obscur: Expedition 33, which won 436 game of the year awards, below the blockbuster norm to offer players "a bargain."
• A recent consumer study found only 4% of US video game players buy a new game more often than once per month, with a third buying none.