Smartphone brands in Kenya are increasingly relying on product upgrades and high-profile partnerships to maintain their market share in a crowded and price-sensitive mid-range sector.

• Growing demand for affordable 4G and entry-level 5G devices fuels intense competition.
• Infinix has partnered with Kenya’s first female Winter Olympian, Sabrina Wanjiku Simader, for the launch of its Note 60 Pro, featuring a Qualcomm Snapdragon 7s Gen 4 5G processor.
• While Samsung Electronics leads the market (28% share), Transsion brands (Tecno, Infinix) dominate the budget and mid-tier segments, though success hinges on competitive pricing and strong after-sales support.