Kenya CEOs bank on efficiency, diversity for new growth

Many expect higher demand orders and sales during the first quarter of this year...

✨ Key Highlights

Kenyan CEOs are prioritizing diversification and efficiency projects over the next three years to drive new growth, according to a survey by the Central Bank of Kenya.

A 19 percent majority of surveyed executives plan to expand new products and services, while another 19 percent will focus on improving operational efficiency.
The survey, conducted between January 12-23, 2026, involved over 1,000 private sector chief executives across various industries.
Despite some seasonal moderation, many anticipate higher demand and sales in Q1 2026, supported by aggressive marketing strategies.

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