Olympian Simader picked brand ambassador as smartphone brands fight for market share

The move underscores how brands are blending marketing narratives with technical improvements to defend their positions in a highly competitive market.)..

✨ Key Highlights

Kenyan Olympian Sabrina Simader has been appointed as a brand ambassador by smartphone manufacturer Infinix, ahead of their new Note 60 Pro launch. This partnership highlights intense competition in Kenya's mid-range smartphone market.

Infinix is launching its Note 60 Pro, featuring a Qualcomm Snapdragon 7s Gen 4 5G processor.
The brand ambassador role aligns with Simader's return to the Olympics as a mentor.
The Kenyan smartphone market is highly competitive, with Samsung leading and Transsion brands (Tecno, Infinix) significant in the budget and mid-tier segments.

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