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Originally published by Techish Kenyatech
February 24, 2026
1h ago
Spotify has been in Kenya for 5 years now. Here is exactly what we’ve been listening to.

Spotify marks five years in Kenya, revealing massive listener growth driven by algorithmic discovery, local exports, and surging Amapiano streams...
✨ Key Highlights
Spotify has marked 5 years in Kenya, revealing significant shifts in local listening habits and a robust growth trajectory. The platform has become deeply integrated into Kenyan digital culture, influencing music consumption and content creation.
- The average Kenyan Spotify listener is 26 years old and streams 124 different artists monthly, with users clocking over 203 million hours of music playback in 2025 alone.
- Spotify has seen remarkable growth, with a year-on-year listening increase averaging 68% since its launch in February 2021.
- Listening to Kenyan indigenous languages has grown by 101% locally and 128% globally in 2024, while Amapiano streams have skyrocketed by 1,404%.
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