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Originally published by The Standard Business
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February 25, 2026
4h ago

How a grieving Busia couple turned agony into profitable venture

How a grieving Busia couple turned agony into profitable venture

While pumpkin was mostly consumed while boiled, a thought crossed the couple’s mind; to convert pumpkin into flour for making porridge...

✨ Key Highlights

A grieving couple from Busia County, Kenya, has transformed personal tragedy into a successful business venture after losing their son to anaemia.

  • The couple's venture focuses on producing and selling pumpkin porridge, a nutritious alternative aimed at combating anaemia.
  • The key individuals involved are Isaiah Odanga and his wife.
  • Their motivation stemmed from the loss of their 10-year-old son in 2020 to anaemia, a condition that also affected their other children.

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