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Originally published by The Standard BusinessFebruary 25, 2026
4h ago
How a grieving Busia couple turned agony into profitable venture

While pumpkin was mostly consumed while boiled, a thought crossed the couple’s mind; to convert pumpkin into flour for making porridge...
✨ Key Highlights
A grieving couple from Busia County, Kenya, has transformed personal tragedy into a successful business venture after losing their son to anaemia.
- The couple's venture focuses on producing and selling pumpkin porridge, a nutritious alternative aimed at combating anaemia.
- The key individuals involved are Isaiah Odanga and his wife.
- Their motivation stemmed from the loss of their 10-year-old son in 2020 to anaemia, a condition that also affected their other children.
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