Gucci criticised for ‘AI slop’ images ahead of major fashion show

The images have been posted on social media - where users have questioned how using AI instead of human models and photographers is in keeping with the fashion house's claim that it celebrates "creativity and Italian craftsmanship." Kenya breaking news | Kenya news today |..

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Gucci is facing backlash for using AI-generated images to promote its upcoming show at Milan Fashion Week, sparking debate about creativity and craftsmanship.

Users questioned how AI aligns with Gucci's claims of celebrating "creativity and Italian craftsmanship."
Critics described the images as "AI slop," a term for low-quality generic AI content flooding social media.
This follows a similar AI-generated marketing campaign by Gucci in December.