Youth challenged to cash in on digital platforms

Young people have been urged to embrace social media as a tool for economic empowerment by using digital platforms to promote their talents and build sustainable livelihoods...

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Kenyan youth have been challenged to leverage digital platforms, including social media sites like Facebook, X, and TikTok, as powerful tools for economic empowerment and sustainable livelihoods.

The call to action came during a modelling night at Mama Ngina University in Gatundu South, marking the end of a cultural festival.
Speakers emphasized transforming social media use from entertainment to a focus on content creation, branding, and income generation.
The event highlighted how digital platforms have become significant sources of employment and income for young people, with opportunities for monetization and advertising.

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