BAT Kenya has resumed sales of its Velo oral nicotine pouches following regulatory clarity, signaling a strategic shift towards non-combustible products amidst declining cigarette sales.

• BAT Kenya reported a 10 percent drop in turnover in 2025, closing at Sh23.2 billion, largely due to illicit tobacco products.
• BAT Kenya, led by Finance Director Philemon Kipkemoi, now sources Velo from Pakistan after divesting its local manufacturing plant.
• Velo contributed approximately 1 percent of total turnover (Sh232 million) between July and December 2025, with projections to reach 15-25 percent of total revenue in Kenya within 3-5 years.