Kenya Airways (KQ) is championing a new era of sports tourism in Kenya, leveraging events like the 2026 Magical Kenya Open (MKO) to drive international visitor numbers and economic growth.

• Kenya aims to more than double international visitors to 5.5 million annually by 2027.
• Kenya Airways, the Official Airline Partner of the MKO, provided logistical support, discounted fares, and complimentary tickets, solidifying its role as a catalyst for sports tourism.
• The airline's commitment extends beyond sponsorship to fostering sustainable growth by encouraging repeat visits and investing in local athletes, viewing sports as a key driver for the tourism and hospitality sectors.