Showmax has announced it will discontinue its streaming platform, a move that could significantly impact Kenya's film and television production industry.

• Showmax was a key platform for distributing and funding Kenyan productions, offering access to continental audiences.
• The cancellation could lead to fewer content commissioning opportunities and reduced funding for local filmmakers, especially independent producers.
• This decision may also affect employment for various professionals in Kenya's film sector, potentially slowing industry growth.