A brand consultant has advised businesses targeting affluent customers to carefully select the music they use in their establishments and promotional materials, warning that unsuitable genres could alienate potential high-end clients.

• Gengetone music was specifically cited as an example of a genre that could negatively impact a luxury brand's image due to its energetic beats and explicit lyrics.
• The consultant, Suzanne Nelly, a Kenyan marketing strategist, emphasized that music significantly influences brand perception and customer experience.
• Studies show that slow, calming, or instrumental music is often preferred by luxury businesses to evoke elegance, exclusivity, and sophistication.