Samsung overtakes TECNO in Q4 2025 MEA smartphone market share

If it feels like everyone is holding a Galaxy phone right now, you aren't wrong. Samsung just jumped to a 28% market share in Middle East and Africa, leaving TECNO, Infinix and Xiaomi in the dust. From 6-year OS updates to Lipa Mdogo Mdogo dominance, here is how they hacked the b..

✨ Key Highlights

Samsung has significantly overtaken TECNO in the Middle East and Africa (MEA) smartphone market, capturing a substantial 28% market share in Q4 2025. This marks a major shift from their previous standing and sees TECNO dethroned as the regional budget king.

Samsung achieved a remarkable 53% year-over-year growth, climbing from 19% to 28% market share in Q4 2025.
Samsung, the dominant force, leapfrogged previous leader TECNO, whose share dropped from 22% to 15% in the same period.
The article highlights Samsung's successful strategy of adapting its Galaxy A-series for price-sensitive markets with features like extended OS updates and popular financing options.

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