Farmer’s Choice targets 150,000 smokie vendors in expansion plan

The company said the expansion will be implemented through its Be Your Own Boss initiative, which supports small-scale entrepreneurs by providing smokie vending trolleys and startup support. Kenya breaking news | Kenya news today |..

✨ Key Highlights

Farmer’s Choice plans a major expansion of its smokie vendor network, aiming to grow it from 50,000 to 150,000 vendors nationwide. This initiative, part of the Be Your Own Boss (BYOB) program, seeks to boost entrepreneurship, particularly for women and youth.

The company plans to increase its smokie vendor network by 100,000 vendors.
Farmer's Choice is the organization behind this expansion.
Aspiring vendors can acquire fully equipped smokie vending trolleys at a subsidized cost of Sh10,000.

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