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Originally published by The Standard BusinessMarch 14, 2026
5h ago
Naivasha businesses light up as firms rush to showcase Safari Rally-style services
An estimated 600,000 spectators are attending the four-day event, including visitors from Uganda, Tanzania and Ethiopia, injecting millions of shillings into the local economy...
✨ Key Highlights
Naivasha businesses are experiencing a surge in activity and revenue thanks to the Safari Rally Kenya. The global motorsport event has attracted a large number of spectators and crews, significantly boosting the local economy.
- An estimated 600,000 spectators are attending the event, including over 10,000 regional visitors.
- Local businesses, particularly in the hospitality and retail sectors, are benefiting, with hotels reporting full occupancy and doubled rates. Galana Energies is engaging consumers by offering a "mock rally pit stop" experience at its fuel station.
- The 2026 Safari Rally, a demanding event in the World Rally Championship, is estimated to generate at least Sh6 billion in economic value for the region.
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