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Originally published by Nation Politicspolitics
March 14, 2026
21h ago
How Ruto used ‘Hustler vs Dynasty’ slogan to edge out rivals in 2022
The Uhuru-Raila handshake was the straw that broke the camel's back...
✨ Key Highlights
President William Ruto effectively utilized the 'Hustlers versus Dynasties' slogan to win the 2022 Kenyan general election by positioning himself as a champion of ordinary citizens against established political families.
- Ruto's strategy tapped into widespread frustrations over inequality, framing the election as a class struggle.
- Key figures he pitted himself against included Raila Odinga, flanked by outgoing President Uhuru Kenyatta (son of Jomo Kenyatta) and Gideon Moi (son of Daniel arap Moi).
- This narrative resonated with a broad base of informal workers and the youth, ultimately transforming a slogan into a winning political movement that secured his presidency.
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